Product Marketing Manager

Date: Jul 18, 2019

Location: Santa Rosa, CA, US

Job ID: 34163

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Job Description

Product Marketer, FieldFox Handheld analyzers

Are you convinced you could generate excitement in customers around Keysight products?  Does storytelling, crafting content, and designing digital campaigns to increase leads for sales excite you? What about working on a global team inside an industry-leading company?

We are looking to hire a motivated individual to help drive product marketing. Your focus will be on some of the most technologically advanced electronics on the planet. Specifically, rugged handheld combination analyzers, our FieldFox line. The ideal candidate will have a technical background, quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.

Position Overview:

In this role you will be a key member of the Product Marketing team. This position will focus on three main tasks.

First, you will conceive and implement content-driven campaigns for your products. You will personally develop the core content, including messaging, whitepapers, eBooks, email marketing, videos, and webcasts. These campaigns will be focused on promoting new product introductions as well as existing products.

Second, you will work with the global sales/field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans and ensure that your content comes alive across digital and physical channels.  Your goals are to create engagement and gather new names that can be nurtured into quality marketing leads for your portfolio.

Third, you will ensure that your campaigns support existing Keysight communication channels, and you will be measured on the performance of your content in these channels.  This may include e-mails, blogs, social media, keysight.com web pages, paid media advertising, and at physical and virtual events and seminars.

Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.

If the idea of creating industry-leading written, audio, and video content excites you, this is the place to be! We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.

Job Qualifications

  • Bachelor’s or Master’s Degree or University Degree or equivalent (technical studies and/or marketing  preferred)
  • 2+ years of experience in a content-creation field – for example, technical marketing, product marketing, or engineering content development (5+ preferred)
  • Experience transforming complex topics into digestible concepts
  • Ability to think creatively and break industry stereotypes
  • Excellent writing skills - a passion for storytelling and digital content is a plus
  • Experience developing product marketing campaigns (messaging, whitepapers, eBooks, application notes, videos, and webcasts)
  • Proven success working with global, cross-functional teams

We will consider remote employee, but prefer position to be based in Santa Rosa/S Clara  

We are unable to sponsor someone for a Visa for this position 

Job Function

Marketing

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Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

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Job ID : 34163 

Apply now »