Brand Specialist

Date: Mar 14, 2019

Location: Santa Rosa, CA, US

Job ID: 33495

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Job Description

The Keysight brand is at the same time a gold standard in the design and measurement industry and a young, high-growth startup. Boasting a legacy of the original Hewlett Packard business, but with a 4-year new name and look, the company brand holds both high value and high opportunity.

Consider this exciting position to help manage the Keysight brand. You will be responsible for creating and deploying original brand content to help Keysight increase awareness and solidify its reputation as the partner of choice to the world’s leading technical visionaries and innovators.

Your ongoing responsibilities will include:

  • Benchmarking best in class and competitor companies’ brand strategies and practices, then proposing new approaches for brand deployment
  • Defining and deploying our brand strategy, including ongoing measures
  • Creating and maintaining a messaging platform for the corporate brand
  • Creating brand-level content for brand advertising campaigns, corporate blogs, videos, social media, and corporate level collateral
  • Creating and keeping brand-level content fresh, including in key pages of Keysight’s web
  • Assisting with naming / naming architectures for strategic portfolio families or initiatives
  • Managing proactive and reactive brand-level awareness opportunities
  • Managing online and physical brand advertising campaigns, including refresh of messaging and creative
  • Owning or influencing About and Home pages for keysight.com
  • Owning the maintenance and refresh of the corporate YouTube channel
  • Interfacing with executive communications and media relations teams to leverage messaging and opportunities at the brand level

This role is part of the dynamic Keysight Global Marketing organization, tasked with creating awareness and generating demand for the Keysight brand and the company’s extensive portfolio of solutions, products, and services. Its departments include Brand and Global Communications, Portfolio Marketing, Region Marketing, and Marketing Operations. 

Job Qualifications

This key role requires: 

  • Bachelor’s or Master’s Degree or equivalent plus 5-10+ years of demonstrated experience in b-to-b brand marketing with strong expertise in at least two of the following: branding, marketing content creation, advertising, or communications.

Demonstrated experience and abilities to:

  • Create marketing content and implement strategic marketing campaigns. Strong planning and project management skills.
  • Write, edit, and create outstanding, high-quality communications, stories, and presentations.  Synthesize complex, often technical information into clear, compelling visual and written language. Expert use of Microsoft PowerPoint and Word applications as well as web authoring tools.
  • Advertising copywriting strongly desirable.
  • Be results-oriented and demonstrate strategic instincts. Be comfortable in an environment of ambiguity, where decisions need to be made quickly. Deliver on tight deadlines and manage multiple priorities.
  • Think globally; understand the business (e.g. strategy, solutions, customers, competitors).
  • Leadership / influencing skills across all levels; strong relationship builder with other marketing functions.
  • Desired: knowledge of and experience in high technology industry.
  • Budget/resource management desirable.

Job Function

Marketing

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Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

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Job ID : 33495 

Apply now »