Field & Event Marketing Manager

Date: Aug 10, 2019

Location: Ratingen, DE

Job ID: 34769

Job Description

Ixia Solutions Group, a Keysight Technologies business provides the industry’s most comprehensive converged IP network validation and network visibility solutions. Equipment manufacturers, service providers, enterprises, and government agencies use Ixia’s solutions to design, verify, and monitor a broad range of wired, Wi-Fi, and 3G/LTE equipment and networks. Ixia’s test solutions emulate realistic media-rich traffic and network conditions so that customers can optimize and validate the design, performance, and security of their pre-deployment networks. Ixia’s intelligent network visibility platforms provide clarity into physical and virtual production networks for improved performance, security, resiliency, and application delivery of cloud, data center, and service provider networks.

The Field & Event Marketing Manager is reporting to the Senior Manager Marketing EMEA based in Germany. The role will execute and measure campaign-focused marketing plans and lead generation programs for the DACH market. He or she will align closely with the Senior Manager Marketing EMEA and the Central direct and channel sales teams and be able to translate campaigns and launch objectives into highly effective marketing programs and tactics for the territory, such as direct marketing and awareness campaigns, seminars and events, promotions and follow-up on all activities. 

 

The Field & Event Marketing Manager will also have a very strong focus on the execution of larger EMEA wide events, tradeshows as well as the execution of EMEA wide webinars and the follow up of these actitivties. The role will collaborate with the Demand Generation, Digital Marketing and Marketing Operations teams to continuously deliver ROI reporting metrics on all executed programs and EMEA events, adhere to lead tracking system and guidelines, manage the lead-flow follow-up process within Salesforce.com and provide marketing reviews on a regular basis. 

 

The ideal candidate will have a track record of executing successful EMEA wide events and tradeshows, a desire to be part of a fast-paced, highly collaborative and successful team.

 

Responsibilities:

  • Execute overall marketing plan for demand creation and awareness for Central Europe
  • Execute EMEA wide webinars, events, trade shows and joint channel events
  • Manage events budgets effectively
  • Provide account-based marketing support for selected key accounts in the region
  • Work on lead upload, list management and reporting 
Job Qualifications

 

Skills & Experience:

  • Excellent written and spoken German
  • Fluent in written and spoken English
  • BA in Marketing or related field 
  • Minimum of 5 years of event marketing experience preferably in event marketing sector or an event role in IT Security
  • Outstanding event and project management skills and the proven ability to manage budgets effectively and multiple complex initiatives in parallel 
  • A personal style that is viewed as open-minded and collaborative 
  • Experience with Salesforce.com and a marketing automation platform preferred
  • Ability to travel freely across EMEA region
Job Function
Marketing

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***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

EMEA : Germany : Baden-Württemberg : Boeblingen || EMEA : Germany : Bavaria : Munich || EMEA : Germany : Bavaria : Oberhaching || EMEA : Germany : Bayern : Garching || EMEA : Germany : Hamburg : Hamburg || EMEA : Germany : Hessen : Frankfurt/Main Niederrad || EMEA : Germany : Nordrhein Westfalen : Bochum || EMEA : Germany : North Rhine Westphalia : Ratingen

Job ID : 34769