Technical Product Marketing Specialist

Date: Apr 9, 2019

Location: Penang, MY

Job ID: 33137

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Job Description

Does content marketing, storytelling, and digital content creation excite you? What about working on a global team inside an industry-leading company?

We are looking to hire a motivated individual to help drive product marketing. Your focus will be power and bench products, including but not limited to power supplies, digital multimeters, and function generators. The ideal candidate will have a technical background, quickly gain new technical knowledge, and write compelling tech/engineering content. A proven track record of English writing proficiency is preferred.

In this role you will be a key member of the Product Marketing team. This position will focus on three main tasks.

First, you will conceive and implement content-focused campaigns for your products. You will personally develop the core content, including messaging, whitepapers, eBooks, application notes, videos, and webcasts. These campaigns will be focused on promoting new product introductions as well as existing products.

Second, you will work with the global sales/field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans and ensure that all content is relevant. You will also work with product managers to translate product features into sustainable marketing differentiation.

Third, you will ensure that your campaigns support existing Keysight communication channels. This includes e-mails, blogs, social media, and keysight.com.

Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, editors, and more.

If the idea of creating industry-leading written, audio, and video content excites you, this is the place to be! We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.

Job Qualifications

  • Bachelors or Master’s Degree or University Degree or equivalent ( technical studies or marketing  preferred)
  • 3+ years of experience in technical marketing, content marketing, or engineering  (7+ preferred)
  • Experience transforming complex topics into digestible concepts
  • Ability to think creatively and break industry stereotypes
  • Excellent writing skills - a passion for storytelling and digital content is a plus
  • Experience developing product marketing campaigns (messaging, whitepapers, eBooks, application notes, videos, and webcasts)
  • Proven success working with global, cross-functional teams

Job Function

Marketing, Product Marketing, Technical Marketing

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Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

APAC : Malaysia : Penang : Penang

Job ID : 33137 

Apply now »