Email Marketing Campaign Manager

Date: Jul 2, 2019

Location: Penang, MY

Job ID: 34007

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Job Description

This is your opportunity to join an exciting team in Keysight Global Marketing, Portfolio Email Programs team, focused on eMail development and delivery. This team is developing the strategy and developing the programs and platforms. The team works with Divisions, the Portfolio/Corporate and Regional marketing teams to develop functionality and plans on the Marketing Automation platform. Working to deliver integrated Drip/Nurture and eBlast/standard emails to customers.

The successful candidate will have the breadth and depth of experience needed to hit the ground running.

Key areas of focus will be the following:
• Driving Business adoption (across KGM, Regions and IST/COEs)
• Driving Customer engagement (raising customer connection through Eloqua and Hubspot tools)
• Executing the development with industry leading Marketing Automation tools (Eloqua and Hubspot) and processes with Corporate, Portfolio, Sales, and Marketing teams


Specific responsibilities include:
- Learning the new Marketing Automation tool set

- Developing new tool features

- Conducting A/B testing to improve results

- Leveraging industry benchmarking and best practices to improve Open and Click Through Rate (CTR) and Leads.
- Monitoring eMail/Campaign results to improve results to get the Right message to the Right Customer at the Right time.

- Ensure program goals are understood and met, and how we can improve customer CTR and OAR, to generate more leads with better quality, with advanced Segmentation capabilities
- Establish milestones and work breakdowns; assign tasks, make decisions, track status, proactively identify and resolve gaps and issues
- Manage changing requirements over the life of the program; adapt your own role, and the roles of team members, as phases progress and priorities change

- Utilize project management skills to managed complex projects and deliverables

You have honed your knowledge, functional breadth and technical skills. Here is where you get to implement your vision by transforming broad concepts and business strategies into structured projects, lead the design and delivery of new programs and processes and provide solutions to complex, high impact issues. Improving Marketing and Sales results.

Job Qualifications

  • Bachelors or University Degree or equivalent.
  • 2-4+ years relevant experience in Email Marketing or Marketing Automation.
  • Requires general proficiency with MS Excel, Leading Marketing Tools such as Hubspot, Oracle, Eloqua
  • Must possess excellent Presentation and communication skills
  • Proven experience in strategy development and project management

Job Function

Marketing

      

     

Shift:

            

          

 

Day Job

            
            

Schedule:

            
            

Full Time (F)

            
            

Travel Required:

            
            

< 25%

            

 

Duration (Temp Positions Only):

Not Applicable 

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Privacy Statement 

***Keysight is an Equal Opportunity Employer.***

Candidates can be considered to work from the following locations:

APAC : Malaysia : Penang : Penang

Job ID : 34007 

Apply now »