Channel Marketing Lead (m/f/x)

Date: Aug 17, 2019

Location: Boeblingen, BW, DE

Job ID: 33869


At Keysight Technologies, we help companies address their toughest challenges with precision and confidence. We offer the most precise electronic measurement solutions in the industry, with advanced software to match. Our employees leverage their insight and passion to revolutionize electronic measurement and make a difference in the world.

Location: Germany, UK, France (or Italy)

We are seeking a creative and driven Field Marketing Engineer to be responsible for creating and executing high return marketing programs for high volume-instruments in the EMEAI region to increase brand awareness, penetration across key accounts, extending reach in mid-sized accounts, and lead generation. You will manage and coordinate marketing campaigns with our Distribution Partners, working together with a regional and global team to design and execute programs. This includes the definition of marketing priorities and strategies for high volume instruments sold via Distribution, aligned with Business priorities defined by Regional Sales Manager, and marketing investment strategies and allocations for our Partners. Requires creativity and a hands-on approach to navigate a fast-paced environment. You will be responsible to directly work with each of our strategic distribution partners on aligned marketing plans to maximize demand creation based on local opportunities and gaps. Your success will be measured through a set of KPIs including lead generation, funnel growth, and growing the total number of customers who engage with Keysight.


Key Responsibilities:

  • Lead creation and execution of market/channel specific marketing programs and initiatives to support MQL and funnel generation for Europe, Middle East, Africa, and India region.
  • Build demand creation plan for new product introductions with the optimized marketing mix to reach our top priority customers/segments via Distribution channels
  • Collaborate with key stakeholders and senior management within the sales and marketing teams to align sales & marketing functions to capture business opportunities
  • Measure, analyze, and report campaign results. Apply insights to continuously improvement marketing programs and investments based on ROI
  • Analyze market trends, growth opportunities, leading customers and consortia 
  • Tailor worldwide marketing programs to meet region-specific customer needs
  • Solve complex, high impact program, process, project design problems


  • Strongly preferred: an engineering degree, preferably Electrical Eng. or Telecoms or related.
  • Good understanding of Digital, RF&uW, Power and GP Bench applications
  • Experience in Channel Marketing
  • Ability to prioritize, multitask, and manage time effectively. Able to focus on the details as well as the bigger picture
  • Experience in persuasive communication including messaging and value proposition creation, customer presentations
  • Proficient with digital marketing and social media 
  • 8+ years relevant experience 
  • Ability to work with cross-functional geographically dispersed teams
  • must be fluent in English and the local language of the location (either German, French or Italian)

Job Function




Keysight Global Marketing

Employment Program:


Duration (temp position only):

Not Applicable

Relocation Benefits:



Day Job


Full Time (F)

Travel Required:

25 - 50%






Candidates can be considered to work from the following locations: Boeblingen (Germany), Winnersh (UK), Les Ulis (France) or Milan (IT).



Privacy Statement 

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.