Technical Product Marketing Specialist

Date: Mar 14, 2019

Location: Austin, TX, US

Job ID: 33487

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Job Description

Keysight Technologies has been unlocking electronic measurement insights for 75 years. We are the world's leading electronic measurement company, transforming today's measurement experience through innovation in wireless, modular, and software solutions. With our HP and Agilent legacy, our 12,000+ Keysight employees serve customers in more than 100 countries, delivering solutions in wireless communications, aerospace and defense, and semiconductor markets.

Our Marcom team are pros at the tools of the trade, working firsthand with marketing automation, web publishing, content management, and digital channel management tools.  They bring the strategy that brings ebooks, blogs, videos, web, social, and all other forms of content alive across physical and digital channels. Success is measured by how well we deliver a compelling and consistent face to our customers and markets recognizable, and by how our customers react and engage. We work globally and make sure our content and processes excel in  all major regions we operate in, including the Americas, Greater China, Asia Pacific and EMEAI.

Does content marketing, storytelling, and digital content creation excite you? What about working on a global team inside an industry-leading company?

We are looking to hire a motivated individual to help drive product marketing for our Ixia line of products. The ideal candidate will have a background in technical product and content marketing, learn new technologies and products quickly, and write compelling content.

In this role you will be a key member of the Product Marketing team. This position will focus on three main tasks.

First, you will conceive and implement content-focused campaigns for your products. You will personally develop the core content, including messaging, whitepapers, eBooks,  videos, and webcasts. These campaigns will be focused on promoting new product introductions as well as existing products.

Second, you will work with the global sales/field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans and ensure that all content is relevant. You will also work with product managers to translate product features into sustainable marketing differentiation.

Third, you will ensure that your campaigns support existing Keysight communication channels. This includes e-mails, blogs, social media, and keysight.com.

Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, editors, and more.

If the idea of creating industry-leading written, audio, and video content excites you, this is the place to be! We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.

Job Qualifications

  • Bachelors or Master’s Degree (Marketing or network engineering degree preferred)
  • 7+ years of experience in B2B marketing, content marketing, and/or network engineering  (10+ preferred)
  • Experience transforming complex topics into digestible concepts that differentiate our products
  • Ability to think creatively and break industry stereotypes
  • Excellent writing skills - a passion for storytelling and digital content is a plus
  • Experience developing product marketing campaigns (messaging, whitepapers, eBooks, application notes, videos, and webcasts)
  • Proven success working with global, cross-functional teams

Preferred location is Austin, Texas or Calabasas, CA, but will consider other locations based on qualifications of candidate  

Job Function

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Privacy Statement 

***Keysight is an Equal Opportunity Employer.***


Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Candidates can be considered to work from the following locations:

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Job ID : 33487 

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